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Promoting Online Care and Coverage for Members

  • Involving the entire team in the effort to register members on kp.org
  • Pairing up receptionists to sign up members for kp.org while checking them in for appointments
  • Hosting promotional fairs and friendly staff competitions to enroll members on kp.org

What can your team do to increase use of kp.org?

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Dismayed by low kp.org registration rates, the Marlow Heights Member Experience team set out to boost enrollment on the online portal. Receptionists paired up to register patients for kp.org while checking them in for appointments. Staffers also held friendly competitions to see who could sign up the most members and they hosted promotional fairs with prizes for those who signed up. Things really improved when doctors, nurses, and clinical assistants joined together to speak with patients about the benefits of kp.org and encourage them to register. In one year, the team increased the percentage of members with active kp.org accounts from 60.8 percent to 65.3 percent—meeting the regional goal.

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Archived content
Live, non-archived content
TTP Blurb
This team increased kp.org sign-ups by involving everyone in promotion efforts and hosting enrollment fairs.
Why This Matters
We are empowering members to manage their care with digital tools that connect them to their care team from anywhere.
Test of Change
Involving the entire team in the effort to register members on kp.org
Short Teaser
Empower patients to manage their care with kp.org.
Medium Teaser

Discover how this Member Experience team is empowering patients to manage their health with digital tools that connect them to their care team from anywhere.

Nav Section
Team-Tested Practices
Preview Image
hands on a computer keyboard and mouse
Landing Page Title
Promoting Online Care
Topics
Membership Growth
Service
Region
Mid-Atlantic States
Communicator
Sherry Crosby
Editor (if known)
Tyra Ferlatte
Role
Frontline Managers
Frontline Workers
Keywords
kp.org signup
Date of publication
This has been edited
0
Team Level
Level 4
Content Type
Team-Tested Practice
Content Goal
Inspire
High Res Photo Set
hands on a computer keyboard and mouse

Every interaction with a patient provides members of this team with an opportunity to sign members up for kp.org, enabling them to access care via computer and smartphone any time, anywhere. 

Stat Icon
Graph/Improvement - Color
Big Number
65%
Explanation

of members with active kp.org accounts