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Spread the Love and Build Their Loyalty

  • Creating ID system for new members, such as highly visible yellow stickers on member cards
  • Training staff and doctors about the importance of new members and how to make them feel welcome
  • Making outreach calls for the new member's first appointment

What can your team do to welcome new members to KP? 

 

Calling All Hands for kp.org Sign-Up Drives

  • Involving the entire team in the promotion to sign up members to kp.org
  • Posting signs at every location to encourage registration, and speaking with patients during appointments
  • Speaking directly with members to tout the benefits of kp.org

What can your team do to encourage patients and members to sign up on kp.org?

 

Outreach Effort Makes New Members Feel Welcome

  • Making phone calls to help make appointments and answer questions
  • Creating a "road map" on how to navigate Kaiser Permanente and use services
  • Greeting new members when they come in and provide useful information

What can your team do to welcome new members? And what could your team do to leverage its members' unique strengths and knowledge?

TOOLS

Format:
PDF

Size:
8.5" x 11"

Intended audience:
Frontline employees and teams

Best used:
This one-page tipsheet with seven short talking points describes KP's advantages as a health plan. Use to understand how Kaiser Permanente is different and better than other health plans, and to encourge non-members to consider joining KP.

Related tools:

TOOLS

Format:
PDF

Size:
8.5" x 11"

Intended audience:
Frontline employees, managers and physicians

Best used:
This poster features a Mid-Atlantic States team that has found a way to help new members transition smoothly to KP. Post on bulletin boards in break rooms and other staff areas.

Related tools:

TOOLS

Format:
DOC

Size:
1 page, 2 sides, 8.5" x 11"

Intended audience:
Frontline teams seeing new members in KP clinics

Best used:
This New Member Map, based on a tool developed by a team in KP's Mid-Atlantic States Region, helps new members find their way through the KP system. It can be adapted as necessary to meet the needs of patients and members in other regions. Use as a handout or template to help new members easily access KP services.

Related tools: